Maryhill Housing Association has submitted a planning application for 65 flats.
The development on Maryhill Road, Whitelaw Street and Cowal Road is part of £15.3 million spend on 105 new homes for the area.
Designed by Elder and Cannon Architects, the properties will include some mid-market rent units as well as low-cost ownership housing.
Bryony Willett, chief executive of Maryhill Housing Association, said the new proposal will provide a “new landmark” for the area.
She added: “We know these types of housing are badly needed in Maryhill as result of research carried out by ourselves earlier this year.
“People will undoubtedly welcome this significant announcement because it shows that a community-based housing association like Maryhill is committed to building new homes.”
New homes are also planned for Rothes Drive, on the site of the old Ferguson Anderson Care Home and at Smeaton Street.