The housing provider is working to shift perceptions of the sector by showing that roles in care can be meaningful, future-focused and suited to a wide range of talents.

As part of that mission, Fiona Ralph, organisational development manager at Blackwood, recently led a workshop with young people in Edinburgh in partnership with The King’s Trust. The session formed part of the Trust’s UK-wide initiative helping 16 to 30-year-olds explore non-clinical careers in health and social care.

Fiona said: “Our work starts with listening, understanding what each person needs to live well, and building the right support around that. This workshop was about showing young people that care is about people, purpose and real-world impact.”

The interactive session challenged participants to think differently about care. Through group exercises and discussion, they explored how support comes in many forms, from helping with daily tasks to enabling people to pursue passions, build friendships and stay connected in their communities.

“Too often, care is seen as limited to physical support,” Fiona added. “But we know it’s about relationships, choices and dignity. That’s the message we’re sharing and it’s one that really resonates with young people who want to make a difference.”

With over 600 staff supporting customers in 28 local authorities, Blackwood’s services span personal care, social support and help at home- always tailored to the individual.

Founded by disability rights campaigner Dr Margaret Blackwood MBE, the organisation has championed independent living for more than 50 years.

Fiona’s workshop reflected that ethos, highlighting how varied a career in care can be and helping attendees connect their own strengths to real-life roles.

Fiona concluded: “Care is changing, and we need passionate, thoughtful people to lead that change. Whether someone’s interest is in planning, supporting or problem-solving, there’s space for them in this sector.”