Craig Stirrat: The 2040 Vision for Housing – the road to nowhere?
Craig Stirrat
Grampian Housing Association chief executive and social housing talking head Craig Stirrat ponders what 2026 and beyond hold in store for Scotland’s Housing to 2040 vision.
The Housing Crisis – it didn’t just happen! Years of lack of sufficient investment in the housing stock; matched by chronic under building to meet need; the loss of social housing through the Right to Buy; a growing mismatch of supply to demand; and planning constraints have all pushed up housing costs and higher rents.
This impacts everyone, especially the young, low-income families and vulnerable groups – creating public health, education and economic problems.
The Scottish Government’s response – the Housing to 2040 vision – is ambitious and aspirational, but like Talking Heads’ “Road to Nowhere”, it risks becoming a lyrical journey without a clear destination unless sharper delivery methods, measurable targets, and accountability mechanisms are built in.
Talking Heads’ Road to Nowhere is a song about movement without progress — an upbeat march that ultimately questions whether the journey has meaning.
Scotland’s Housing to 2040 vision, published in 2021, sets out noble ambitions: warm, safe, affordable, energy-efficient homes in thriving communities…. Yet, much like the song’s refrain, the vision risks being “on the road to nowhere” if it remains a set of principles without concrete delivery pathways.
The Strengths of the Vision
- Holistic ambition: Tackles affordability, homelessness, fuel poverty, climate change, and inclusive growth.
- Long-term framing: A 20-year horizon encourages systemic thinking rather than short-term fixes
- Community focus: Emphasises belonging, pride, and resilience in housing systems
The Weaknesses – Where the Road Falters
- Lack of delivery clarity: The vision is heavy on aspiration but light on operational detail.
- There are few binding commitments on how many homes will be built, refurbished, or retrofitted each year.
- Targets missing in action: Without numerical milestones (e.g., annual affordable housing completions, energy efficiency upgrades), progress cannot be tracked.
- Accountability gap: Responsibility is diffused across agencies, leaving uncertainty about who ensures delivery.
- Context mismatch: Scotland is currently facing a declared national (and local) housing emergency, with affordability worsening and homelessness rising. A visionary roadmap without urgent short-term interventions risks irrelevance.
Recommendations – Turning Vision into Action
- Retain the position of a Cabinet Secretary after May 2026 elections, ensuring housing policy and sufficient funding is at the heart of making Scotland a fairer and healthier nation;
- Support local authorities and social landlords by providing a clear focus on professionalisation and supporting housing practitioners to achieve the knowledge, skills and behaviour they need to deliver on the vision;
- Set binding annual targets for affordable housing completions, retrofits, and homelessness reduction – prioritising funding based on need (the data is out there );
- Publish delivery timetables with clear milestones (e.g., 16,000 new affordable homes per year) supported by stronger alignment with long-term funding and realistic benchmark funding subsidies;
- Strengthen accountability by assigning lead responsibility to specific agencies (recognising cross boundary systemic issues) or councils;
- Scottish Government advisory board to meet more regularly (we have an Emergency apparently!) to integrate short-term emergency measures alongside long-term goals, ensuring immediate relief for those in crisis;
- Transparent reporting—annual progress reviews accessible to the public, avoiding the “road to nowhere” trap.
The 2026 Scottish Elections – We have a ‘Once in a Lifetime’ opportunity
Let’s not sleepwalk through our housing crisis – and merely follow social & political expectations – lets actively move on from the illusion of radical change – and the stagnant inability to escape this cycle.
The Scottish Government’s Housing to 2040 vision sings a hopeful tune, but without sharper delivery methods and measurable targets, it risks echoing Talking Heads’ satire: “We’re on a road to nowhere, come on inside.”
To avoid that fate, Scotland must turn lyrical ambition into grounded, trackable action and the upcoming Parliamentary elections gives us that Once in a lifetime chance to finally and effectively tackle the housing crisis.


