Cruden and Hart look to the future with new HQ and new image

(from left) Steven Simpson, managing director of Cruden Homes (East) Ltd and Colin Macdonald, managing director of Hart Builders in front of the new Cruden Homes’ and Hart Builders’ brand identities at the Cruden House reception
(from left) Steven Simpson, managing director of Cruden Homes (East) Ltd and Colin Macdonald, managing director of Hart Builders in front of the new Cruden Homes’ and Hart Builders’ brand identities at the Cruden House reception

Cruden Homes East and sister company Hart Builders have rebranded and relocated from their former head offices as part of the Cruden Group’s continuing growth strategy.

The new homes and building divisions were formerly located in Juniper Green in Edinburgh and Macmerry in East Lothian respectively but are now both centrally based in Cruden House at the South Gyle Business Park.

There are currently 65 staff in the new office, all benefitting from parking spaces and a well positioned location which provides easy access to the city by road, rail and tram, while the Edinburgh bypass, M8 and M9 motorways are minutes away.

Additional staff benefits include three brand new recreational areas for eating or breaks with each fully equipped and interior designed with feature furniture and lighting. Specifically designed high level desks have been installed in key locations for reviewing architectural plans.

There are also several breakout areas for informal meetings, a range of sleek meeting rooms with the latest AV facilities and a fully equipped gym.

Steven Simpson, managing director of Cruden Homes (East) Ltd, said: “These are very exciting times for us. Cruden Group has just recorded its 18th consecutive year of profitable trading with another annual increase in turnover, profit and home sales. Both Cruden Homes and Hart Builders continue to make a significant contribution to these results and this relocation puts us in an ideal position to maximize our continued growth and manage the expansion of our operations.

“Going forward, we benefit from a sound financial base and have a number of exciting projects at various stages of the planning process. With the quality and commitment of our people, this move gives us a strong footing to further develop our reputation and continue our growth in the east of Scotland.”

Colin Macdonald, managing director of Hart Builders, added: “Being centrally based at South Gyle provides us with easy access to other Group companies, which in turn is already providing significant economies of scale that strengthen our operating capacity, enhance synergy and stand us in good stead for the Group’s 75th anniversary in 2018 and beyond.”

In addition to the move to Cruden House, a new look for all Cruden Group divisions has been unveiled ahead of the firm’s 75th anniversary next year. The new brand identity has been styled to both highlight Cruden Homes and Hart Builders’ individuality while at the same time, a cohesive approach to the design emphasises each division’s Group connection.

The new address and contact details for both Cruden Homes East and Hart Builders are as follows: Cruden House, South Gyle Business Park, 36 South Gyle Crescent, Edinburgh, EH12 9EB. Tel: 0131 285 6600.

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