Tracey Howatt takes helm of operational delivery at Bield

Tracey Howatt
Respected housing expert Tracey Howatt is to bring her extensive experience and deep-rooted passion for supporting older people to a key leadership role at Bield Housing and Care.
The housing and care provider has appointed Howatt as its chief operating officer (COO), a move that comes as the organisation looks to strengthen its Independent Living Approach and continues to expand the ways it helps people live longer, more fulfilled lives at home and in their communities.
Since starting as a trainee in 1986, Tracey has developed a strong track record of leadership within the organisation, culminating in her most recent role as director of customer experience.
Her new role as COO will see her take responsibility for the operational delivery of services, while also acting as deputy to the chief executive.
Debbie Collins, CEO of Bield, said: “Tracey has shown outstanding leadership and a deep understanding of what matters most to our tenants and customers.
“Her appointment strengthens our focus on growing Bield’s Independent Living Approach and ensuring our services continue to meet the evolving needs of older people across Scotland.
“I’m delighted to welcome her into this key leadership role and look forward to working closely with her as we deliver our strategy.”
Tracey brings unrivalled insight into the needs of customers and tenants, having led some of the most transformative changes in service delivery in recent years.
She will now help oversee the implementation of long-term plans to ensure services continue evolving to meet the expectations of a new generation of older people, with digital innovation, co-production and energy efficiency remaining key priorities.
The new role will see Tracey take an even more hands-on approach to supporting more than 5,000 tenants across over 170 developments, while championing co-designed services and the voice of older people in shaping how housing and care are delivered in Scotland.
Tracey said: “My working life has been dedicated to Bield, and I feel privileged to have this opportunity to lead more widely across the organisation.
“The work we’re doing to enhance the homes and services we provide is truly exciting. I look forward to the journey ahead and to continuing to make a positive difference in the lives of the people we support.”
Over the past year, Bield has made strong progress towards its ambitious goals - reducing energy use by nearly 6%, investing in new digital tools to enhance tenant safety and wellbeing and helping tenants to access an additional £1.28 million in financial support through its income advice team.
It is also investing heavily in workforce development, supported by a new People Strategy designed to boost recruitment, skills, and wellbeing, reinforcing its status as a people-centred employer.
Tracey’s appointment is expected to play a pivotal role in sustaining momentum as the organisation pursues its mission to enable older people to live independently and with choice.