Following evidence that social contact can help alleviate some symptoms commonly associated with dementia and help someone stay well for longer, the campaign encourages friends and relatives to support their loved ones by staying in contact and doing the things they’ve always done together.

Whether it’s enjoying music together, popping in for a cup of tea, visiting the shops or going for a walk, every Scot can play their part in helping someone with dementia stay well for longer.

The campaign launch celebrates the power of music in helping people living with dementia feel positive, and stay socially connected, active and part of their community. 
 
Carol Topper, a 59-year-old former hairdresser and office administrator, and Playlist for Life Lived Experience Ambassador from South Lanarkshire, said music and dancing transformed her life since her diagnosis.

She joined Tom Arthur, minister for social care and mental wellbeing, Playlist for Life founder, Sally Magnusson, and former Miss Scotland contestant, fourth-year medical student and Playlist for Life ambassador, Abigail Thomson, at Glasgow’s iconic and dementia-friendly venue, the Old Fruitmarket, to mark the campaign. 

Carol, who was diagnosed with onset vascular dementia in 2016, explained: “When I was diagnosed at 50, I went into a depression. I didn’t want to see anyone or leave the couch. Then I found Playlist for Life through my local Help Point in Carluke, and it changed everything.

“Now, when I put on my playlist, I’m not thinking about dementia, I’m singing, I’m dancing, I’m me again. And it’s a great activity to enjoy with my friends and family. Music is dear to my heart, and it’s helped me live the best life I can with dementia. My favourite song has to be ‘Amazed’ by Lonestar as it was mine and my husband Malcolm’s wedding song.”

Minister for social care and mental wellbeing Tom Arthur, said: “When a friend or loved one is diagnosed with dementia, it’s natural to feel unsure about how best to help. A dementia diagnosis can feel overwhelming for families and friends. But simple acts of kindness really do matter. Staying connected and continuing to enjoy everyday activities together can help people live well for longer.

“This year’s Rethink Dementia campaign celebrates the power of music to spark memories, lift moods and bring people together, something every Scot can help make happen. I am delighted that we have been able to relaunch this campaign, alongside our continued efforts to improve the dementia experience through our 10-year Dementia Strategy.”

Councillor Paul Kelly from COSLA said: “The Rethink dementia campaign is a key deliverable for COSLA and the Scottish Government’s strategy ‘Dementia in Scotland - Everyone’s Story’. This campaign highlights the importance of encouraging people living with dementia to stay socially connected. It reminds us all of the difference we can make to support friends or loved ones living with a dementia diagnosis by maintaining contact and doing the things we’ve always done with them.”

Sally Magnusson MBE, founder of Playlist for Life, said moments like Carol’s are at the heart of why the charity exists: “I founded Playlist for Life after caring for my mother, and seeing first-hand how music could transform her days. Since then, I have witnessed countless moments where a familiar song lights up a face, sparks a conversation or rekindles joy. 

“It’s great to see the Scottish Government championing this message. Personally meaningful music and the connections it encourages are marvellous ways of restoring a sense of self and well-being. They really do help people to live well with dementia for longer.”

For practical advice on supporting someone after a dementia diagnosis and to watch the campaign video, visit: www.nhsinform.scot/rethinkdementia.

The Scottish Housing News Charity Spotlight feature highlights the vital work of charities across Scotland each Friday. To include your local charity, whether housing-related or not, send your story and images to us at newsdesk@scottishnews.com.