Taylor Wimpey said private sales per site fell 11% in the autumn period to 0.63, down from 0.71 last year, with its order book slipping to 7,253 homes worth £2.1 billion.

Chief executive Jennie Daly described conditions as “challenging” and urged the government to support first-time buyers, echoing calls from other industry leaders. Despite weaker sales, the company reaffirmed guidance for 10,400–10,800 completions and an operating profit of £424 million, stressing confidence in long-term housing demand.

Persimmon, meanwhile, struck a more upbeat tone. The FTSE 100 builder expects a 6% rise in completions to 11,300 this year, supported by a growing outlet base and stronger sales rates. Weekly private sales rose 14% to 208, with forward sales up 15% to £2.09bn.

Analysts forecast profit before tax of £429m. The company acknowledged affordability constraints and Budget uncertainty but said recent investment had positioned it well, with average selling prices holding firm at £295,150.

Both firms pointed to consumer caution ahead of Chancellor Rachel Reeves’ Budget, with speculation over tax changes adding to pressure on buyers. Industry leaders continue to press for measures to ease affordability and boost demand, particularly for first-time buyers.