A major gap between the advantages organisations feel they are attaining from AI and their capacity to measure its impact has been found by Housemark, which provides data, benchmarking and insight services to the social housing sector. 
 
The survey report ‘Beyond the Hype: What AI Adoption Really Looks Like in Social Housing’, reveals that while 52% of respondents felt AI is providing measurable value, only 21% said they could clearly show return on investment.  

The findings indicate that many organisations are seeing benefits from AI but are not managing to quantify them. 

A total of 65% of respondents said AI has improved productivity, and 70% said that they are not presently measuring AI’s impact. Only 5% said they measure it consistently.  
 
The findings indicate a disconnect between perceived value and evaluation, based on 66 responses from a range of housing associations, local authorities and ALMOs (arm’s-length management organisations). 
  
Ali Bowles, research analyst at Housemark, said: “Many organisations are reporting tangible benefits from AI in their day-to-day operations. 

“The challenge is that relatively few have established clear frameworks for measuring that perceived impact and demonstrating value.”
 
Bowles added: “If AI is going to move beyond experimentation, organisations need to become more deliberate about defining success, measuring outcomes and understanding which applications are delivering meaningful benefits. 

“Measurement is not only about proving that AI works.

“It’s about understanding where it creates the most value and ensuring resources are focused in the right places.”